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It is the premier industry show where people come to learn what they need to know about existing and new technologies in order to move their organizations into the digital communications age and better facilitate and maintain relationships with their customers and employees.Chris Gibbs, Executive Vice President of ExpoNation, LLC, the producer of Digital Signage Expo said, “Paco Underhill is a walking encyclopedia of what works and what does not work for retail businesses.

He will walk attendees through a wide variety of spaces from a consumer perspective, filling in the missing pieces between concept and execution. He has spent more than 25 years conducting research that helps companies understand what motivates consumers and is principal testing agency for prototype stores, bank branches and restaurants in the world. Mr.

Underhill is a renowned authority on shopping behavior. We are excited that he will be with us at DSE this February to share his insights on how digital signage and interactive technologies are transforming consumer behaviors in the marketplace, and we are pleased to be able to offer such a valuable session to our attendees.m. To exhibit or attend any of the three shows, contact Chris Gibbs at (770) 649-0300, ext.net.comThis release was published on openPR. Wolff, Market Works International, Inc."Digital Signage Expo, Interactive Technology Expo,“Why We Buy” and "Call of the Mall" are out in 27 languages.Digital Signage Expo 1405 Old Alabama Road, China Custom sign Manufacturers##For more information, contact Communications RepresentativeGeri D.comDigital Signage Expo's mission is to promote the growth of the digital signage, interactive technology and out-of-home media network industry.. People come to do business and retain the expertise they need to safeguard the investments that they are about to make.Underhill will present “The Science # of Shopping Meets the Information Age” at the Thursday Keynote Breakfast, to run 8:30-10:00 a. His remarks will address how the communications revolution is, in fact, yet another social transformation that is now taking place and that will forever change shopping behavior and customer relationships.Atlanta – Digital Signage Expo (DSE), Interactive Technology Expo (ITE), and Out-of-Home Network Show (OOHNS), the digital signage, interactive and out-of-home network industry’s premier international conference and trade show and the only place where digital signage and interactive technologies are exclusively showcased all in one place, has announced that Paco Underhill, founder and managing director of EnviroSell, will be the anchor keynote presenter on Thursday, February 26th. 17, or for more information, visit [digitalsignageexpo.netPress Contact: Market Works International, Inc